The letters mean different things on different days. That’s what happens with language and messages as the world turns. That’s why you should always be evolving how they’re used.

For us, it’s all about the numbers – how they look, what they mean, how they make you feel. When something feels right, you know. 5900 is an aesthetically pleasing shape, made of curves and angle. 5900 is a number which can be said in many different ways. 5900 has global connections to places that speak to us of our work and give inspiration to be better.

• The 5900 Hinderton Hall steam locomotive at Didcot, Oxfordshire tells us of the beauty of our past, so we may honour it and learn from that which has gone before.
• 5900 Wilshire Boulevard, tallest building on the Miracle Mile, reaches for the heavens demonstrating that aspiration to be bigger and better is the fuel of success.
• The Yosemite 5900 bus route from HSR Hsinchu to Zhubei shows safe journeys can always be navigated through confusion, with clear planning and wayfinding.
• Venlo, Netherlands, whose 5900 zip code bears the heraldic motto “never in haste, always with understanding”; a mantra for all that we do.